Minimum / Essential Qualifications - Relevant Degree or demonstrable equivalent level of experience
Role specific knowledge and experience:
- Experience of data collection methodologies within a complex organisation
- Experience in analysing different sets of data.
- Experience using Microsoft excel or different database software.
- Stakeholder engagement
Desirable:
Role Purpose
- To support the execution of market insight and analytics tasks at a regional level, co-ordinate activities, and ensure consistent implementation of activities, processes, systems and approaches.
- This role will support the tracking, collection and analysis of internal and external data through primary and secondary research.
- The research and insights officer will work closely with the regional Head of Insights SSA and SSA SBU Marketing teams to ensure analysis is linked to SBU insights and Marketing plans driving clear findings against set objectives.
Main Accountabilities
Insights Support:
- Supports the daily collection and entry of competitor data across key markets for Exams and Cultural Engagement.
- Supports the collection of markets/segment/audiences data from central internal and external sources.
- Supports the data collection/entry for quarterly Cultural Engagement and Exams insights packs.
- Support in admin tasks, tools, design and execution of inhouse primary/secondary research exercises (surveys, polls, etc).
- Conducts basic desk research.
- Supports the creation of data analysis summaries for regional, cluster and country marketing teams.
- Iterates data as required based on regional and country specific needs.
- Supports regional insights requirements, using existing templates and working with the insights and marketing team to develop new templates if required and providing support.
- Tests data accuracy and interference to gauge effectiveness and implements improvements based on results.
Managing self and others:
- Builds an understanding of the data context, opportunities and challenges, to ensure that data management and reporting is based on business needs.
- Seeks feedback from regional insights on data collection and analysis, making amendments based on that.
- Maintains and updates insights database across all regional platforms, ensuring it is up-to-date.
- Ensures all data is, consistent in terms of categories, quality and accuracy and optimised for use in insights and marketing plans.
Relationship and Stakeholder Management:
- Collaborates with the marketing teams in the regional insights and marketing teams to define, measure and improve data collection and analysis.
